14 June 2011

A Brave New World

Today’s business environment is certainly no place for the ill prepared.

Indeed, you only have to consider the developments of the past decade to realise that the world occupied by the modern management professional is far more complex and challenging than ever before. Economies have evolved into global entities, firmly established distribution channels have seen the rate of new product introduction increase significantly, while ready Internet access has created a highly interconnected marketplace and irrevocably altered the ways that consumers inform themselves about products and product choices.

Added to this is the rapidly growing drive towards things like ethical sustainability and best practice policies. Rather than simply focusing on profits, efficiency or shareholder returns, today’s manager needs to ensure that the business he or she presides over also conforms to established norms around positive social and environmental impact. Then there’s the actual workforce and what I call generation i – the iPhone, Internet-savvy demographic who have a very different attitude towards careers, job expectations and what a workplace should look like.

It’s no surprise, then, that today’s management graduate requires a far more diverse and adaptable skill set in order to survive and prosper. The world has changed, and the expectations of consumers, the workforce, and society in general around what a manager does have changed dramatically. Importantly, the Master of Management degree is a program that imparts business leaders of the near future with the skills required to function in a contemporary business setting, enabling them to focus on the key issues and the way in which they challenge the 21st Century business model.

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