With the increasing relevance of social media to corporate life, you can be sure that more and more organisations are looking to your online brand in order to understand who you are.
No surprise, then, that the design of your online presence is crucial for enabling others to not only connect with you, but also to understand the ways in which you’re thinking and engaging as a professional. With the LinkedIn facility being one of the best ways to establish your online identity, it might be useful to note the following tips for creating your profile and maximising your brand power.
· Customise your URL – the URL for your public profile is located on your
profile page. Change it to something more meaningful and use it on your email
signature and/or resume.
· Optimise your job title and/or create a strong headline – extremely
important as this is one of the first things a reader will see.
· Add connections – this increases your visibility and connectivity. Also seek
recommendations that will similarly help improve the visibility of your own
profile within internal LinkedIn searches.
· Complete your summary – search engines index this section, so don’t
underestimate its importance. It should be written in first-person, feature
keywords, and highlight the skills and experiences that differentiate you from
· Complete the Skills and Specialties sections – specialties are searchable
through the LinkedIn Advanced Search feature and can provide detailed
information beyond your professional experience.
· Join related groups and use LinkedIn Answers – find groups that other
industry professionals have joined and look to participate. This will add value to
your own profile and help get you found by other industry contacts. Contributing
to LinkedIn Answers can also help build up your reputation within a field. From
an SEO perspective, this also builds the number of internal links pointing to
your profile from within LinkedIn, which in turn helps to strengthen your search